To refresh the sweets, effectively!
Factories got out of the breath
Sweet sales avalanche
scope of work:
- brand relaunch strategy,
- communication strategy,
- comprehensive ad campaign assumptions,
- creative works: TV, outdoor, BTL

Along with the Client we made a refresh to an old sweet Wawel. In the line of strategy and as well as communication. The effects? The biggest sweet-hunt in the history of candies. The factories had problems with managing so many orders. Production lines were chasing with customers’ demands. The shops were alarming – they were running out of stock while clients were still storming for sweets. It is what we call relaunching made by Demo Effective Launching. Every marketer’s biggest dream!

You want the same effect? Let's meet!