In the world of mature, luxurious brands – automotive brands are something more than just a projection of dreams or values – it’s more than that, it’s a type of culture. That is how we treated the Infiniti project. We dived into the soul of the product and the psyche of an ideal owner of this kind of a car. We made sure the Infiniti Salon is no longer just a cars selling point, but a marketplace of dreams and emotions. It become a gate to a New Life.