To make people accept milk from the package
scope of work:
- corporate strategy, communication strategy,
- comprehensive advertising campaign assumptions,
- television spot, print (trade and end user), BTL, sales enforcing activities

At first sight it all looked like a mission impossible! Most Ukrainians ignored UHT milk. It was for them an artificial product, light miles away from milk delivered from cows. But we showed customers in a simple and very intense way that such a milk is strongly bound with their land and tradition. And it really worked!

Let's breake people habbits together!