W. Kruk

wyzwanie:
To rob the jewellery of its inaccessibility
efekt:
first "everyday" jeweller
considerable increase of purchase
zakres:
- relaunch strategy, communication strategy
- advertising campaign assumptions
- creative works: tv, print

We refuted the stereotypes. We changed the old-school thinking about expensive, unobtainable jewelry store  that regular customers happen to visit only once or twice in a lifetime. We created a new opportunity to buy some jewelry – normal, casual, non-festive moment in time. This „what a big deal?” approach changed everything – image and attitude, both client’s and customer’s. The metamorphosis occurred. With that we beat the competitors. With the biggest dynamics in history of this category.

Looking for a game-changer? Just call us!

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