Habzyki

wyzwanie:
To make a feast for raw eaters!
zakres:
- producer strategy, portfolio strategy, communication strategy,
- branding, naming, packaging,
- ad campaign assumptions,
- creative works - website, interactive, BTL,
- sales enforcing activities,

Raw food. Slow food. Symbol of slow life. Standard in the West but still with many niches to fill in. And to widen. We focused on raw bread. We showed its variety. We showed its different tastes. But first we gave identity to the producer, we help him choose the best of for portfolio. We prepared the best launch to get to the market. That was the origin of Habżyki!

Wanna out of the niche to the full market with us?

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