You already have the product, but you want the customers to notice it and fall in love with it?
Can a name of a brand have impact on company’s profitability? Is the packaging of a product related to companies stock exchange listings? Is a logo a sales tool?
These are rhetorical questions.
Effective branding will make a consumer remember a product more vividly, and feel the expected emotions more intensely. Driven by those emotions, the consumer, will be more likely to reach for the product, purchase it and it will be easier for him/her to return for it. A well-aimed branding can create an emotional bond between the customer and the product and can make the customer become a loyal follower of the brand.
Branding – name, logo, packaging, color code – is brands unique „signature”; a realization of its system of values and emotions. In its internal sense – branding is also a motivating factor inside your own company, that determines whether your employees will be willing and eager to devote themselves to work more efficiently.
Branding is the first and most valuable word uttered by a brand. Behind it stands enormous knowledge and work – both creative and analytical. We have been working on branding for over 20 years. These are our newest branding projects: