Along with the Client we made a refresh to an old sweet Wawel. In the line of strategy and as well as communication. The effects? The biggest sweet-hunt in the history of candies. The factories had problems with managing so many orders. Production lines were chasing with customers’ demands. The shops were alarming – they were running out of stock while clients were still storming for sweets. It is what we call relaunching made by Demo Effective Launching. Every marketer’s biggest dream!