Wawel

challenge:
To refresh the sweets, effectively!
results:
Factories got out of the breath
Sweet sales avalanche
scope of work:
- brand relaunch strategy,
- communication strategy,
- comprehensive ad campaign assumptions,
- creative works: TV, outdoor, BTL

Along with the Client we made a refresh to an old sweet Wawel. In the line of strategy and as well as communication. The effects? The biggest sweet-hunt in the history of candies. The factories had problems with managing so many orders. Production lines were chasing with customers’ demands. The shops were alarming – they were running out of stock while clients were still storming for sweets. It is what we call┬árelaunching made by Demo Effective Launching. Every marketer’s biggest dream!

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