Isover

challenge:
To break the conservatism of the industry!
results:
Bold repozitioning
scope of work:
- brand strategy
- communication strategy (BtB, BtC),
- creative works - television, outdoor consumer and trade print , BTL
Spot sponsorski
Spot 15"

The global company of French origin with traditon. Renowned international construction company. Extremaly conservative indusrty. Semingly an unmovable material. However we dared – together with our client – to breach the status quo. The image is refreshed, brand perception rebuilt and each diverse target subgroup revived. Sales went up.

Do you want such an effect? Let’s build together!