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Demo Product System

effective system for market success

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Do you feel that your company has the potential to enter the top league?

Do you believe that business success is determined by a mix of precision calculations, broad emotions-related knowledge and lush creativity?

DEMO SYSTEM PRODUCT is an integrated system which purpose is to ensure the market success for the new product and its brand in the perspective of several years.

 DEMO PRODUCT SYSTEM – the effect of 24 years of experience, more than 150 brands introduced to the market and thousands of performed business operations.

 Let’s create and develop your products – from idea to success!

p1PRODUCT DEVELOPMENT IDEA

P (PRODUCT CONCEPT) includes the creation of product idea based on analysis (market, product, consumer needs) as well as brand strategy (Brand Concept), identifying niches with growth potential and defining project and marketing assumptions. It is all followed by implementation – i.e. translating idea and brand’s strategic assumptions into the real product – its physical form, functionality and production assumptions.
p2PRODUCT VISUALIZATION

B (BRANDING) transforms a physical product in a brand saturated by emotions – through inventing its name, logotype, package, color, and corporate identity– all based on brand’s strategy.
p3INTRODUCING TO THE MARKET

L (LAUNCHING) includes the development of a communication strategy, product support by price, distribution and sales consulting as well as the development of a media strategy, media purchase and the development of creative concept to be executed and produced for advertising campaign.
p4

MARKET DEVELOPMENT AND STABILIZATION

G (GROWTH MGMT) is the management of the product / brand that is already introduced to the market. GROWTH MGMT predicts trends and gives recommendations for possible modification, repositioning or relaunching.

MONITORING is a special functionality Product Demo System, covering all stages of product’s creation and development. It involves observation of the brand /product and verification whether the measures taken by the brand are consistent with its strategy, confronting the current situation of the brand with numerous factors – the competitive environment, changes in consumer preferences, new market opportunities and others. The culmination of Monitoring is a comprehensive Demo Brand Audit – held on 3year basis.

 

DEMO BRAND SYSTEM – AVAILABLE IN THE MODULAR SYSTEM

 

DEMO PRODUCT SYSTEM can be used in the full version, offering A to Z service. It is also possible to use it modularly, on the stages desired by Clients – providing selective support for conceptual, branding, implementing, launching or monitoring phases.

Remember. It is never too late or too early to take an advantage of Demo Product System solutions.

THE UNPRECEDENTED SCALE

Demo Product System means a big challenge as it deals with strategic business decisions areas – for example – the decision to develop a new production line in a factory. Therefore it entails with expenditure incomparable with standard marketing budgets. It means it requires from us a much bigger responsibility and industry knowledge. The trust put in our firm we bear it all with big enthusiasm and gratitude.